Come and join us for an engaging session as we delve into the case study of the highly debated merger between TF1 and M6, two giants of the French television landscape. Discover the strategic motivations behind this ambitious project and the reasons that led to its eventual abandonment at the end of 2022.

But the story doesn't end there. We'll provide an in-depth overview of the advertising market's evolution since the merger fell through. How have broadcasters and advertisers adapted? What new trends and challenges have emerged? Whether you are curious about media strategies, market disruptions, or the future of television advertising, this conference promises to provide valuable insights and foster lively discussions.