Seminar

Past

Can combining education and entertainment in video games promote pro-environmental behaviour?

Sonja Vogt

  • Date10 June 2025
  • Time 11h30 - 12h30
  • Room Auditorium 4 (First floor - TSE Building)

Résumé

Tackling climate change demands behavioural shifts. Yet, individuals often face psychological barriers that hinder their engagement in pro-environmental behaviour. People struggle to vividly imagine how their actions are linked to environmental consequences and influence collective action dynamics. We designed a mobile video game intervention to promote sustainable food consumption by simulating choice-consequence scenarios within a fictional narrative. In our online experiment with UK adults, participants were randomly assigned to one of four game versions: Nature, which provides feedback through visual changes in the in-game environment; Social, which offers feedback through social interactions; Social+Nature, which combines both types of feedback; and a Control without feedback. We evaluate whether experiencing feedback in the video game interventions enhances real-world knowledge, attitudes, and behaviour as measured through an incentive-compatible grocery shopping task. We also evaluate the persistence of the effects 3 weeks after the interventions have been delivered. Participants treated three weeks prior maintained greater knowledge, stronger meat reduction intentions, and made more sustainable product choices.

Other seminars

To be announced

  • Seminar

  • IAST General Seminar

  • Date 8 December 2026

  • Place Auditorium 4 (First floor- TSE Building)

  • Speaker or organiser Duncan N.E. Stibbard-Hawkes (Durham University)

Détails

The social genome in nonhuman primates

  • Seminar

  • IAST General Seminar

  • Date 1 December 2026

  • Place Auditorium 4 (First floor- TSE Building)

  • Speaker or organiser Jenny Tung (Leipzig University)

Détails

To be announced

  • Seminar

  • IAST General Seminar

  • Date 24 November 2026

  • Place Auditorium 4 (First floor- TSE Building)

  • Speaker or organiser Marina Tulin (University of Amsterdam)

Détails