TSE Executive Education online course of March 24, 2022 on Recent developments in the economics of online advertising.
Behavioural advertising is a hot topic in regulation and antitrust. It is also a key strategic tool for many online businesses. Economists are increasingly researching the logic and implications of behavioural advertising.
This course will feature some of the best examples of that research. There is a growing body of opinion in favour of a ban on targeted advertising or, at very least, a targeted ban, e.g. prohibiting ads targeted to children. Such a move could put an end to a business model that many regards as a key engine for the Internet economy.
If you need more information, please visit the dedicated page
Please note that registration is mandatory: https://www.tse-fr.eu/register-tse-exed-online-course-march-2022