Reference
Ronald W. Cotterill, “An Econometric Analysis of Brand Level Strategic Pricing between Coca Cola and Pepsi Inc.”, The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 14–15, 2002.
Published in
The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 14–15, 2002