Référence
Ronald W. Cotterill, « An Econometric Analysis of Brand Level Strategic Pricing between Coca Cola and Pepsi Inc. », The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 14–15 juin 2002.
Publié dans
The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 14–15 juin 2002