Reference
Kanishka Misra (London Business School), “Channel Pass-Through of Trade Promotions”, Séminaire INRA-IDEI "Incomplete Pass-Through in Marketing Channels: National and International Trends", Toulouse, France, November 16–17, 2009.
Published in
Séminaire INRA-IDEI "Incomplete Pass-Through in Marketing Channels: National and International Trends", Toulouse, France, November 16–17, 2009