Référence
Kanishka Misra (London Business School), « Channel Pass-Through of Trade Promotions », Séminaire INRA-IDEI "Incomplete Pass-Through in Marketing Channels: National and International Trends", Toulouse, France, 16–17 novembre 2009.
Publié dans
Séminaire INRA-IDEI "Incomplete Pass-Through in Marketing Channels: National and International Trends", Toulouse, France, 16–17 novembre 2009