June 20, 2011, 11:00–12:30
Room MF 323
Agricultural and Food Industrial Organization Seminar
This empirical note deals with the contractual design of relationships in distribution networks. In the framework of agency theory, I study the royalty rate as an incentive device for the upstream firm in maintaining brand-name value, using recent French data to estimate probit models. The results are consistent with the analytical framework.
Muriel Fadairo (University of Lyon (Gate)), “Why royalties? Evidence from French distribution networks”, Agricultural and Food Industrial Organization Seminar, Toulouse: TSE, June 20, 2011, 11:00–12:30, room MF 323.