Reference
Lars Meyer-Waarden (Strasbourg University), “Retail loyalty program effects: Self-selection or purchase behavior change?”, Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011.
See also
Published in
Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011