Reference
Hal Varian (Google), “Estimating Demand ad Effectiveness: a Practical Guide”, Eighth bi-annual conference on The Economics of Intellectual Property, Software and the Internet, Toulouse, France, January 8–9, 2015.
See also
Published in
Eighth bi-annual conference on The Economics of Intellectual Property, Software and the Internet, Toulouse, France, January 8–9, 2015