Reference
Oscar Gonzalez-Benito (University of Salamanca), “Competitive effects of Private Labels: the role of positioning”, Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011.
See also
Published in
Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011