Reference
Michaela Draganska (Stanford graduate School of Business), “Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data”, The 8th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 10–11, 2010.
See also
Published in
The 8th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 10–11, 2010