We provide an experimental test of the role of self-signaling in decisions to do- nate to charity. Our data strongly supports the theoretical prediction of a non- monotonic, hill-shaped relationship between self-confidence, proxied by the Social Potency personality trait, and prosocial behavior motivated by image concerns. Making self-image concerns more salient can more than double donations by indi- viduals with medium self-confidence.
- D01: Microeconomic Behavior: Underlying Principles
- D03: Behavioral Microeconomics • Underlying Principles
- D64: Altruism • Philanthropy
TSE Working Paper, n. 12-342, October 11, 2012