Document de travail

Charitable Giving, Self-Image and Personality

Carlos Cueva et Roberta Dessi


We provide an experimental test of the role of self-signaling in decisions to do- nate to charity. Our data strongly supports the theoretical prediction of a non- monotonic, hill-shaped relationship between self-confidence, proxied by the Social Potency personality trait, and prosocial behavior motivated by image concerns. Making self-image concerns more salient can more than double donations by indi- viduals with medium self-confidence.

Codes JEL

  • D01: Microeconomic Behavior: Underlying Principles
  • D03: Behavioral Microeconomics • Underlying Principles
  • D64: Altruism • Philanthropy


Carlos Cueva et Roberta Dessi, « Charitable Giving, Self-Image and Personality », TSE Working Paper, n° 12-342, 11 octobre 2012.

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Publié dans

TSE Working Paper, n° 12-342, 11 octobre 2012