Reference
Kusum Ailawadi (Dartmouth College), “The Impact of Retailer's Corporate Social Responsibility on Price Fairness Perceptions and Loyalty”, Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011.
See also
Published in
Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011