Référence
Kusum Ailawadi (Dartmouth College), « The Impact of Retailer's Corporate Social Responsibility on Price Fairness Perceptions and Loyalty », Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, 16–17 mai 2011.
Voir aussi
Publié dans
Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, 16–17 mai 2011