Article

Mergers and Investments in New Products

Anna D’Annunzio, Yassine Lefouili, Bruno Jullien, and Leonardo Madio

Abstract

This paper examines how horizontal mergers affect firms’ incentives to invest in R&D leading to the development of new products. We characterize the impact of a merger to monopoly and a 3-to-2 merger on equilibrium innovation efforts and consumer surplus, absent efficiency gains and spillovers. We show that a 3-to-2 merger directly alters the outsider’s innovation incentives by shifting its best-response function upward, and we analyze how this mechanism affects merger outcomes for innovation and consumer surplus. Finally, we examine how efficiency gains and remedies modify post-merger innovation efforts.

Keywords

Horizontal Mergers; Product Innovation; R&D Investments.;

JEL codes

  • K21: Antitrust Law
  • L13: Oligopoly and Other Imperfect Markets
  • L40: General

Reference

Anna D’Annunzio, Yassine Lefouili, Bruno Jullien, and Leonardo Madio, Mergers and Investments in New Products, International Journal of Industrial Organization, June 2026, forthcoming.

Published in

International Journal of Industrial Organization, June 2026, forthcoming