According to the IPCC, changes to our lifestyles and behavior could result in a 40%–70% reduction in greenhouse gas emissions by 2050. However, promoting impactful behavioral shifts through norms, policies, infrastructure, and technology remains challenging. This Voices asks: what must be considered to successfully guide low-carbon behavioral changes toward both sustainable and equitable outcomes?


Gesche Huebner, Sylvain Chabé-Ferret, Anouch Missirian, Shanyong Wang, Alejandro Lopez-Feldman, Giovanni Sogari, Zhaohua Wang, Hao Li, Bin Zhang, Bo Wang, Srishti Mediratta, and Diana Ivanova, Effectively and equitably steering pro-environmental behavior, One Earth, vol. 6, n. 4, April 2023, pp. 329–332.

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One Earth, vol. 6, n. 4, April 2023, pp. 329–332