Article

An economic model of the meat paradox

Nina Hestermann, Yves Le Yaouanq, and Nicolas Treich

Abstract

Many individuals have empathetic feelings towards animals but frequently consume meat. We investigate this “meat paradox” using insights from the literature on motivated reasoning in moral dilemmata. We develop a model where individuals form self-serving beliefs about the suffering of animals caused by meat consumption in order to alleviate the guilt associated with their dietary choices. The model predicts that the price of meat has a causal effect on individuals’ beliefs: high prices foster realism by lowering the returns to self-deception, which magnify the price elasticity of meat consumption. The model also predicts a positive relationship between individuals’ taste for meat and their propensity to engage in self-deception, a causal effect of aggregate consumption on individual beliefs, and the coexistence of equilibria of “collective realism” and “collective denial”.

Keywords

Meat paradox; Self-deception; Price elasticity; Moral wiggle room;

JEL codes

  • D72: Political Processes: Rent-Seeking, Lobbying, Elections, Legislatures, and Voting Behavior
  • D81: Criteria for Decision-Making under Risk and Uncertainty
  • D83: Search • Learning • Information and Knowledge • Communication • Belief
  • D84: Expectations • Speculations
  • Z13: Economic Sociology • Economic Anthropology • Social and Economic Stratification

Replaces

Nina Hestermann, Yves Le Yaouanq, and Nicolas Treich, An economic model of the meat paradox, TSE Working Paper, n. 20-1141, September 2020.

Reference

Nina Hestermann, Yves Le Yaouanq, and Nicolas Treich, An economic model of the meat paradox, European Economic Review, vol. 129, n. 103569, October 2020.

Published in

European Economic Review, vol. 129, n. 103569, October 2020