Reference
Fabian Bergès, Daniel Hassan, Sylvette Monier-Dilhan, and Hélène Raynal, “Consumers' Decision Between Private Labels and National Brands in a Retailer's Chain : a Mixed Multinomial Logit Application”, Gestion 2000, vol. 3, May 2009, pp. 41–57.
Published in
Gestion 2000, vol. 3, May 2009, pp. 41–57