Google's Digital Marketing Landscape

Abstract

In this Business Talk, Eoin will go over the current digital marketing landscape and it’s extremely important to obtain essential digital skills. Each Google search is an opportunity for a business or organization to present its website as the answer to a searcher’s question, need, or problem. All businesses, no matter what size, stand to benefit from an online presence, because many customers begin their shopping process online. Having a strong online presence is key to succeeding in this digital world and is only going to become more and more important as internet usage increases.