Dynamic Recommendation Bias

Résumé

This paper studies the incentives of a subscription-funded platform that offers both proprietary and third-party content to bias its recommendations about which con tent users should consume. Consistent with Netflix’s practice, we consider fixed-fee bargaining between the platform and a content provider, which eliminates any static incentive to bias recommendations. However, our dynamic model identifies two dis tinct incentives to bias recommendations: improving the platform’s future bargain ing position and increasing users’ expected surplus. The former favors first-party content, while the latter favors the ex ante superior content. As a result, biased recommendations may lead to either self-preferencing or third-party preferencing.

Mots-clés

Codes JEL

Référence

Doh-Shin Jeon et Mikhail Drugov, « Dynamic Recommendation Bias », TSE Working Paper, n° 26-1742, avril 2026.