Document de travail

Does Retailer Power Lead to Exclusion?

Patrick Rey et Michael Whinston

Résumé

This paper examines whether retailer bargaining power and upfront slotting allowances prevent small manufacturers (who have no bargaining power) from obtaining adequate distribution. In contrast to the findings of Marx and Shaffer (2007), who showed that all equilibria involve limited distribution (i.e., exclusion of a retailer), we show that there is always an equilibrium in which full distribution is obtained, provided that full distribution is the industry profit-maximizing outcome. The key feature leading to this differing result is that we do not restrict each retailer to offering the manufacturer a single tariff.

Remplacé par

Patrick Rey et Michael Whinston, « Does Retailer Power Lead to Exclusion? », The RAND Journal of Economics, vol. 44, n° 1, avril 2013, p. 75–81.

Référence

Patrick Rey et Michael Whinston, « Does Retailer Power Lead to Exclusion? », TSE Working Paper, n° 11-227, février 2011.

Voir aussi

Publié dans

TSE Working Paper, n° 11-227, février 2011