Référence
Pradeep Chintagunta, « Balancing Profitability and Customer Value: An Application to Zone-Pricing by a Supermarket Chain », The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 14–15 juin 2002.
Publié dans
The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 14–15 juin 2002