Article

Quality Labels and Firm Survival: Some First Empirical Evidence

Christophe Bontemps, Zohra Bouamra-Mechemache et Michel Simioni

Résumé

European Union regulation on quality food products (protected designations of origin (PDO) labelling) is expected to sustain competitiveness within the agricultural sector. This paper examines the impact of this policy on the survival of cheese firms over the period 1990–2006 in France. We show that such a policy (Appellation d’Origine Controle´e) reduces exiting risk for smaller firms. However, smaller firms still have a lower survival rate compared with larger ones that cannot be compensated by the quality label effect.

Mots-clés

quality label; firm survival; PDO;

Codes JEL

  • L10: General
  • Q13: Agricultural Markets and Marketing • Cooperatives • Agribusiness
  • Q18: Agricultural Policy • Food Policy

Remplace

Christophe Bontemps, Zohra Bouamra-Mechemache et Michel Simioni, « Quality Labels and Firm Survival in the French Cheese Industry », TSE Working Paper, n° 12-335, avril 2012.

Référence

Christophe Bontemps, Zohra Bouamra-Mechemache et Michel Simioni, « Quality Labels and Firm Survival: Some First Empirical Evidence », European Review of Agricultural Economics, vol. 40, n° 3, 2013, p. 413–439.

Publié dans

European Review of Agricultural Economics, vol. 40, n° 3, 2013, p. 413–439