Référence
Ulrich Doraszelski (Hoover Institution, Stanford University), « Advertising Dynamics and Competitive Advantage », The 6th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 4–5 juin 2004.
Publié dans
The 6th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 4–5 juin 2004