Reference
Ulrich Doraszelski (Hoover Institution, Stanford University), “Advertising Dynamics and Competitive Advantage”, The 6th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 4–5, 2004.
Published in
The 6th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 4–5, 2004