Séminaire

Bias in Cable News: Persuasion and Polarization

Ali Yurukoglu (Stanford University - Graduate School of Business)

10 octobre 2016, 14h00–15h30

Salle MF 323

Industrial Organization seminar

Résumé

We measure the persuasive effects of slanted news and tastes for like-minded news, exploiting cable channel positions as exogenous shifters of cable news viewership. Channel positions do not correlate with demographics that predict viewership and voting, nor with local satellite viewership. We estimate that Fox News increases Republican vote shares by 0.3 points among viewers induced into watching 2.5 additional minutes per week by variation in position. We then estimate a model of voters who select into watching slanted news, and whose ideologies evolve as a result. We quantitatively assess media-driven polarization, and simulate alternative ideological slanting of news channels.

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