20 juin 2011, 11h00–12h30
Toulouse
Salle MF 323
Agricultural and Food Industrial Organization Seminar
Résumé
This empirical note deals with the contractual design of relationships in distribution networks. In the framework of agency theory, I study the royalty rate as an incentive device for the upstream firm in maintaining brand-name value, using recent French data to estimate probit models. The results are consistent with the analytical framework.