Référence
Pradeep Chintagunta, « Studying the Impact of Store Brand Entry: A Within Category Analysis », The 4th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 22–23 juin 2000.
Publié dans
The 4th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 22–23 juin 2000