Référence
Michaela Draganska (Stanford graduate School of Business), « Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data », The 8th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 10–11 juin 2010.
Voir aussi
Publié dans
The 8th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, 10–11 juin 2010