Reference
Pradeep Chintagunta, “Balancing Profitability and Customer Value: An Application to Zone-Pricing by a Supermarket Chain”, The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 14–15, 2002.
Published in
The 5th INRA - IDEI Conference: Industrial Organization and the Food Processing Industry, Toulouse, France, June 14–15, 2002