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DTSTART:20231029T030000
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RDATE:20241027T030000
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UID:calendar.133834.field_date.0@www.tse-fr.eu
DTSTAMP:20260415T034136Z
CREATED:20240202T151001Z
DESCRIPTION:Tony Ke (The Chinese University of Hong Kong)\, “Information De
 sign of Online Platforms”\, Economics of Platforms Seminar\, May 7\, 2024\
 , 14:00–15:00\, Zoom Seminar.\n\nWe consider the strategic use of informat
 ion by an online platform to both guide consumers' search through product 
 recommendations and influence sellers' targeted advertising decision. Our 
 model unifies the analysis of personalized product recommendation and targ
 eted advertising under the information design framework. We illustrate a f
 undamental tradeoff facing the platform between increasing trades through 
 higher match efficiency and extracting seller surplus by inducing their co
 mpetition for prominence. The optimal information design may be socially i
 nefficient\, as it balances the tradeoff by limiting consumer search and m
 ixing the matched product with a long tail of unmatched ones for recommend
 ation.
DTSTART;TZID=Europe/Paris:20240507T150000
DTEND;TZID=Europe/Paris:20240507T160000
LAST-MODIFIED:20260113T095129Z
LOCATION:May 7\, 2024\, 14:00–15:00\, Zoom Seminar
SUMMARY:Economics of Platforms Seminar
URL;TYPE=URI:https://www.tse-fr.eu/seminars/2024-information-design-online-
 platforms
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