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UID:calendar.127718.field_date.0@www.tse-fr.eu
DTSTAMP:20260310T162631Z
CREATED:20220209T121001Z
DESCRIPTION:Huan Tang (London School of Economics)\, “The Supply and Demand
  for Data Privacy:  Evidence from Mobile Apps”\, Economics of Platforms Se
 minar\, February 22\, 2022\, 14:00–15:00\, Zoom Meeting.\n\nSince December
  2020\, Apple has required all apps to disclose their data collection prac
 tices by filling out privacy “nutrition” labels that are standardized and 
 easy-to-read.\nWe web-scrape these privacy labels and first document the f
 ollowing stylized facts regarding the supply of privacy: (i) 80% of the da
 ta collected are used for purposes\nunrelated to app functionality\; (ii) 
 top data collectors tend to be developed by public\nfirms and enjoy a larg
 er market share and better ratings\; (iii) games\, news\, shopping\,\nand 
 entertainment apps collect more data for advertising and marketing purpose
 s.\nSecond\, augmenting privacy labels with weekly app downloads and reven
 ues\, we study\nhow consumers react to the disclosure of data collection p
 ractices. We exploit the staggered release of privacy labels and use the n
 onexposed Android version of each app to\nconstruct the counterfactual. Af
 ter privacy label release\, an average iOS app experiences a 12-15% drop i
 n weekly downloads and revenues when compared to its Android\ncounterpart\
 , with an even stronger effect for more privacy-invasive and substitutable
 \napps. Consumers in the US\, UK\, and Canada respond more negatively\, su
 ggesting\nthat they are most averse to data collection. We also observe ad
 verse stock market\nreactions\, especially among firms that harvest more d
 ata. Our findings highlight the\nlack of consumer awareness of firms’ data
  collection practices as a key barrier to privacy\nprotection.
DTSTART;TZID=Europe/Paris:20220222T140000
DTEND;TZID=Europe/Paris:20220222T150000
LAST-MODIFIED:20260113T095129Z
LOCATION:February 22\, 2022\, 14:00–15:00\, Zoom Meeting
SUMMARY:Economics of Platforms Seminar
URL;TYPE=URI:https://www.tse-fr.eu/seminars/2022-supply-and-demand-data-pri
 vacy-evidence-mobile-apps
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