Reference

Muriel Fadairo (University of Lyon (Gate)), Why royalties? Evidence from French distribution networks, Agricultural and Food Industrial Organization Seminar, Toulouse : TSE, June 20, 2011, 11:00–12:30, room MF 323.

Abstract

This empirical note deals with the contractual design of relationships in distribution networks. In the framework of agency theory, I study the royalty rate as an incentive device for the upstream firm in maintaining brand-name value, using recent French data to estimate probit models. The results are consistent with the analytical framework.