Astrid Hopfensitz, Emiliano Lorini, and Frédéric Moisan, “Conflicting goals and their impact on games where payoffs are more or less ambiguous. commentary on "Mapping Collective Behavior in the Big-data Era”, Behavioral and Brain Sciences, vol. 37, n. 1, February 2014, pp. 85–87.
The two-dimensional map by Bentley et al. concerns decision-making and not games. The east–west dimension is interpreted as the level at which individuals identify with some larger group. We think that this should be linked to the concept of social ties. We argue that social ties will lead to different outcomes in the “north” compared to the “south.”